Channel Management
Consulting, like all contemporary business, has been transformed by the Internet. Powerful and cost-effective ways to learn about, connect with, and serve customers are at our fingertips, if we are willing to learn about and use the new technologies.
As Randy and I experiment with today’s Internet information delivery, we are confronting the question of which channel to use- Article Marketing? Blogs? Teleseminars? Social Networking? Every channel has its proponents, and many of them proclaim that their way offers the foundation for Internet marketing success.
“Turn your blog into a book while you build an audience of eager buyers.”
“Re-purpose articles into blog posts, teleseminars, and downloadable information products.”
“Build credibility and make money with teleseminars.”
Listening to these engaging and emphatic voices can create so much static that it’s tough to hear your own voice. Here’s a solution, one that I am using to separate the noise from the music. Ask yourself the question: “What channel is my customer on?”
When I tune into the Customer Channel, I’m better able to figure out what message I want to send, and which delivery method(s) can carry it effectively to those I want to reach.
The Customer Channel reminds me that the real foundation of successful consulting is delivering results of value to those we serve. Knowing who they are and what they want gives the guidance needed to choose information channels that connect and deliver.
For more on getting to know your customers, you may want to check out our upcoming Consulting Tools Information Pack “Tools of Engagement.” If you have signed up for one of our articles previously, you will automatically be notified when this Information Pack is available. If not, you can provide your name and email to us by clicking here, and we will let you know.
To your success!
Susan
© Aligned for Results, LLC